How We Work — Our Process for Every Service
Our process covers every service — no guessing, no black-box delivery. Each step has a clear timeline and deliverables. Jump to the service you care about below.
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Our process aligns with Google’s published guidance on how Search works — every deliverable maps to a specific ranking factor, from technical crawlability through to content quality and authority signals.
You always know what is happening, when and what the expected outcome is at every stage of our process.
Local SEO — Our Process Step by Step
Our process for local SEO is designed to make your business show up when people in Houston and surrounding areas search for what you offer — on Google Search, Google Maps and AI platforms like ChatGPT and Gemini. Every step below runs in order, with no shortcuts.
Discovery Call and Market Snapshot
We start with a 30-minute call to understand your business, your service area, your target customers and your current online situation. Before we hang up, you will have a rough picture of where you currently stand against your closest competitors.
Full Local SEO Audit and Competitor Gap Analysis
We audit your website’s technical health, on-page signals, Google Business Profile completeness, existing citations and current content. We then map every gap between you and the top 3 competitors ranking for your most valuable keywords in your specific Houston area.
Google Business Profile Optimisation
We fully optimise your GBP — categories, service areas, business description, photo strategy, Q&A, services and products sections — and set up a review generation process to steadily grow your review count and average star rating against competitors.
Citation Building and NAP Consistency
We submit your business to the top 50+ local directories, industry-specific platforms and Houston-area data aggregators with perfectly consistent NAP (Name, Address, Phone) information. Inconsistent citations suppress local rankings — we fix them all.
Location-Specific Content and On-Page Optimisation
We create and optimise neighbourhood-level landing pages, service pages and blog content that targets the specific areas you serve — from The Woodlands and Katy to Pearland and Sugar Land. Each page is structured to rank for local intent searches.
Reporting, Rank Tracking and Continuous Optimisation
Every month you receive a plain-English report showing keyword movements, Google Maps pack visibility, traffic changes and what work was completed. We review data, identify new opportunities and adapt the strategy based on what the numbers show.
Technical SEO — Our Process for Site Health
Our process for technical SEO removes every crawling, indexing and performance barrier that prevents Google from properly understanding and ranking your site. We focus on the issues that actually move rankings, not a checklist of low-impact tweaks.
Deep Technical Crawl and Audit
We crawl your entire site to identify crawl errors, broken links, redirect chains, duplicate content, missing canonical tags, slow pages, Core Web Vitals failures and indexing issues. We prioritise findings by impact so the most damaging issues get fixed first.
Site Architecture and Crawl Budget Optimisation
We restructure your URL architecture, fix redirect chains, implement correct canonical signals and optimise your robots.txt and sitemap to ensure Google crawls the right pages and ignores the ones that waste crawl budget — such as thin pages, parameters and admin URLs.
Page Speed and Core Web Vitals Fixes
We implement server-level caching, image compression and format conversion, CSS and JS minification, font loading optimisation and Largest Contentful Paint fixes. The target is a Lighthouse score above 90 on mobile — the environment where Google measures performance.
Structured Data and Schema Markup
We implement JSON-LD structured data across all key page types — LocalBusiness, Service, FAQ, Review, BreadcrumbList and Article schemas — to help Google understand your content and generate rich results in search including star ratings, FAQs and sitelinks.
Ongoing Technical Monitoring and Search Console Management
We monitor Google Search Console for crawl anomalies, manual actions, coverage drops and new technical issues. Any newly published pages are submitted for indexing. We catch regressions before they damage rankings.
On-Page SEO — Our Process for Rankings
Our process for on-page SEO aligns every signal on your page — content, headings, metadata, internal links and entity coverage — with what Google needs to understand your topical authority and rank your page above competitors who cover the same topic less thoroughly.
Keyword Research and Topical Mapping
We build a complete keyword map for your site — primary topics, supporting subtopics, informational and commercial intent — and identify which pages should own which keywords. We look for gaps where competitors rank but you have no page at all.
Title Tags, Meta Descriptions and Heading Structure
We rewrite every title tag to lead with the primary keyword, stay within pixel limits and include a compelling reason to click. Meta descriptions are written to drive click-through. Heading structures are reorganised so each page has one clear H1 and a logical H2–H4 hierarchy.
Content Depth, Entity Coverage and Semantic Optimisation
We analyse what the top-ranking pages for your target keywords cover that you do not. We then expand or rewrite your content to include missing entities, answer related questions, increase topical depth and match the search intent of the query — whether informational, commercial or transactional.
Internal Linking Architecture
We audit your existing internal links and build a deliberate structure where your most important pages receive the most internal link equity. We add contextual links from supporting blog posts and service pages to money pages, using exact-match and partial-match anchor text.
Rank Tracking, Content Refresh and Opportunity Identification
Rankings change as Google re-evaluates pages. We track every target keyword weekly, identify pages that dropped, diagnose why, and refresh content or adjust optimisation signals accordingly. We also identify new keyword opportunities as your authority grows.
Off-Page SEO — Our Process for Link Building
Our process for off-page SEO builds the external authority signals that Google uses to judge how much to trust your site. We focus on editorially earned, relevant links from real websites — not private blog networks, paid links or link farms that can trigger a manual penalty.
Backlink Profile Audit and Toxic Link Identification
We audit your existing backlink profile to identify toxic links, spammy anchor patterns and any links that could be suppressing your rankings. We prepare a disavow file for any links that cannot be removed manually and establish a clean baseline to build from.
Competitor Link Gap Analysis and Prospect Research
We analyse where your top 5 competitors get their links from and identify which of those sources you can also earn links from. We research Houston-area business publications, industry directories, partner sites and resource pages as prospects for outreach.
Digital PR and Editorial Link Outreach
We reach out to relevant publications, industry blogs, local Houston business news sites and resource pages with personalised pitches. Every link we earn is from a real site with real traffic and genuine editorial relevance to your business — not automated submissions.
Brand Mention Reclamation and Unlinked Citation Recovery
We monitor the web for mentions of your brand that do not include a link and reach out to the site owners to convert them into linked citations. These are among the easiest link wins available because the site already knows about you.
Link Velocity Reporting and Authority Growth Tracking
We track your domain authority growth, new link acquisitions, lost links and the overall impact of link building on your target keyword rankings. We report on the quality of new links, not just the quantity.
Web Design — Our Process from Concept to Launch
Our process for web design builds websites that convert visitors into leads and are built from day one to rank on Google. We do not use page builders that produce bloated code — every site we build is fast, mobile-first and SEO-ready before launch.
Discovery, Goals and Sitemap Planning
We gather your business goals, brand guidelines, content assets and competitor references. We then build a full sitemap that maps every page, its purpose and its target keyword — so the information architecture is designed to rank before a single line of code is written.
Wireframes and Design Mockups
We create wireframes for key page templates (homepage, service pages, contact, location pages) and then full-colour design mockups for your approval before any development begins. You see exactly what every page will look like before we build it.
Development, Content Integration and SEO Implementation
We build the site on approved designs, integrate your content and implement on-page SEO for every page — title tags, meta descriptions, heading structure, schema markup, image alt text and internal links. Speed optimisation is built in from the start, not added afterwards.
Testing, Quality Assurance and Performance Checks
Before launch we test every page across desktop, tablet and mobile browsers. We run Lighthouse audits targeting 90+ scores, test all forms and calls to action, check 404 pages and verify analytics and Search Console are configured correctly.
Launch, Redirect Map and Post-Launch Monitoring
We manage the launch, implement all 301 redirects from old URLs to new ones to preserve any existing ranking equity, submit the sitemap to Google Search Console and monitor crawl coverage for 30 days post-launch to catch any indexing issues immediately.
Maintenance, Security and Content Updates
We provide ongoing maintenance including plugin and core updates, security scanning, uptime monitoring, SSL renewal and content updates when you need new pages, service additions or seasonal promotions added to the site.
Mobile App — Our Process from Scoping to Store
Our process for mobile app development takes your idea from concept to live App Store and Google Play listing. We build native-quality apps for Houston businesses that need a mobile experience beyond what a website can offer — booking, delivery, loyalty programmes and more.
Requirements Gathering and Technical Scoping
We document every feature, user flow, third-party integration and platform requirement for your app. We define the MVP (minimum viable product) to get you to market fastest, and map out the full feature roadmap for post-launch phases. You receive a complete technical specification document.
UX Wireframes and UI Design
We map every screen and user flow as low-fidelity wireframes, then produce high-fidelity UI designs in your brand colours for approval. We follow Apple Human Interface Guidelines and Google Material Design principles so the app feels native on both platforms from day one.
Development Sprints with Regular Check-Ins
We develop in two-week sprints with a demo at the end of each sprint so you see real progress on a working build — not just status updates. Each sprint delivers tested, functional features. You have access to a staging build throughout development to test the app on your own device.
Testing, Bug Fixes and Performance Optimisation
We run comprehensive testing across devices and OS versions — functional testing, performance testing, battery and memory load testing, and security testing. All bugs discovered in QA are fixed before we submit to the app stores. We test on real devices, not just simulators.
App Store Submission and Listing Optimisation
We handle submission to the Apple App Store and Google Play Store, write keyword-optimised app titles, descriptions and keyword fields (App Store Optimisation), create screenshots and preview videos and manage the review process — including responding to any reviewer queries that arise.
Post-Launch Support, Updates and Analytics
We monitor crash reports, app store ratings and user feedback in the weeks after launch. OS updates from Apple and Google regularly require app updates to maintain compatibility — we handle those as part of ongoing support. We also provide analytics setup so you can track user behaviour inside the app.
Ready to Start? Let Us Walk You Through It.
Every project starts with a free discovery call. No commitment, no sales pitch — just an honest look at where you are and what it will take to get you where you want to be.
Book Your Free Discovery Call