Technical SEO is the foundation everything else sits on. If Google cannot crawl, render, and trust your site quickly, great content and citations only get you so far. We audit and fix the technical issues that quietly cap how well a Houston business can rank, as part of every engagement or as a standalone service.

What We Fix

Site speed and Core Web Vitals, crawl errors and broken internal links, mobile usability issues, duplicate or thin content, XML sitemap and robots.txt configuration, HTTPS and security issues, and structured data and schema markup, including LocalBusiness and FAQ schema.

Frequently Asked Questions

Do I need technical SEO if my site already looks fine?

A site can look fine to a visitor and still have real problems underneath, like slow load times, broken internal links, or missing schema markup, that quietly hold back rankings. We run a full technical audit before assuming anything is fine.

What is Core Web Vitals and why does it matter?

Core Web Vitals are three Google ranking metrics: Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. Sites built on heavy page builders with unoptimized images typically fail these metrics, which is one reason we build on WordPress with the Kadence theme.

Do I need schema markup?

Yes. LocalBusiness and FAQ schema help Google and AI tools like ChatGPT and AI Overviews understand exactly what your content means, which improves both traditional rankings and how often you get cited as a source.

Can you fix technical issues on my existing site, or do I need a new one?

Most technical issues can be fixed on your existing site without a full rebuild. We only recommend rebuilding when the underlying platform itself is the problem, such as an outdated builder that cannot support the fixes needed.